Surely the best way to launch a new music video is, indeed, to have it on the Rolling Stone magazine’s site, complete with a review and praise.
You can read the article HERE, and read my English translation:
Intimate and minimalist, the video has something cyclical about it, which gives the impression of repetition of the same images played in a loop. And yet something de-rails, something unexpected happens, but you’ll only discover it by paying close attention: and thus Here We Are is the video for the single which marks the return of Gioele Valenti as Herself.
The mini-film created by Scottish [talent] Tobias Feltus serves well in understanding and appreciating the music of the Palermo-based solo artist, who seems to ride on well-trodden folk paths, enriched and occasionally interrupted by exciting canterburian echoes or gothic elements. This fourth album, simply titled Herself, sees collaborations with Amaury Cambuzat of Ulan Bator, Marco Campitelli from The Marigold and Aldo Ammirata.
As for the filmmaker behind the video Rolling Stone is premiering, Feltus is also a photographer and designer, known for his work with bands like Aereogramme and Lord Cut Glass under Chemikal Underground Records (the label of the ex-Delgados who have Mogwai and Arab Strap in their roster, and who launched Interpol). Aside from numerous exhibitions of photography in the UK and Europe, his resume also boasts the production of Solo Duets (2005), which was nominated for the Nastri d’Argento, won Best Animation at the Krakow Film Festival, and won Best Short Film at the Festival Du Cinema Italien at the Espace Pierre Cardin in Paris.
The video can also be watched on the Rolling Stone webpage.
Rasmus called me a few weeks ago, as he had a uni project to make a 2:20 documentary, and he wanted me to talk about retouching. I think the piece works decently, and it is poignant, today, to point out to people that “photoshopping” has been a part of photography since at least as early as 1852, and before that, beauty was tweaked by painters and sculptors for millennia.